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Beitar Nordia Jerusalem marketing material

This document was created to concentrate the marketing material
about social and educational projects that were led by Beitar
Nordia Jerusalem (Registered Association)

As a whole, the Beitar Nordia Jerusalem organization operates
educational and volunteer projects, which harness sports and
football, for the education of the next generation, the
empowerment of underprivileged populations, and mutual
acquaintance between different sections of the population and
Jerusalem society.
This, with the clear goal of creating a better future of cooperation
and mutual respect, among the diverse residents of Jerusalem,
and helping to build a cultural mosaic that will promote the entire
population of Jerusalem.

The Educational System
Beitar Nordia Jerusalem is a club that sees itself not only as a
football team, and accordingly strives for social involvement and
the transmission of values to the younger generation. The lectures
in the schools are run by volunteers including fans, players and
club members who come to give lectures and talk to the younger
generation about values such as equality, pluralism and
resistance to violence and racism. The youth who are in the
process of forming their identity are the most important target
audience for us, one that will allow us to grow and pass the
message on and create a better future. Therefore we want to show
that things can be done differently, through the unique story of the
Some of the topics covered in the lectures are the story of the
club’s foundation, in the face of the rising racism and violence in
Beitar Jerusalem, the legacy of Ze’ev Jabotinsky and how it fits
into the fabric of our lives today, integration of the youth in the club
and social activism.

The array is aimed at students of all ages – from first to twelfth
grade, with activities, methods and topics varying according to the
target audience. Schools are happy to bring a different voice and
stimulate classroom discussion, and students can often be seen
interested, connecting to the topic and asking questions.
Lectures are usually attended by a team of two to four volunteers
(members of the association and in many cases also senior team
players who come voluntarily to tell about their connection to the
team and the idea), depending on the number of classes and the
type of activity.
Additional resources could help us expand the lecture set and
turn it into a real educational arm that is not activated solely
on the basis of the volunteers’ free time and good will.

The Soccer School in YMCA
Last year we opened, in association with the YMCA center in
Jerusalem which engraved on its banner the inter-religious
brotherhood of Jews, Christians and Muslims.
At the Beitar Nordia Jerusalem and YMCA football schools,
Jewish, Muslim and Christian children from kindergarten to
elementary school train together.
The idea behind this collaboration is the belief that through sports
and experience it is possible to bridge cultural gaps and create a
better future for the city of Jerusalem and its residents.
Beyond improving football skills, sporting values and self-
confidence, we also provide children with the values of
respect and brotherhood, striving for coexistence, mutual
respect between religions, nations and cultures, and seeing
Jerusalem’s cultural and religious diversity as a ground for
mutual growth and fertilization rather than destruction and

We are interested in expanding this activity in a
number of ways:

  1. Increasing the number of trainings to twice a week.
  2. Increasing the number of registered children, by publishing in
    the appropriate channels in Hebrew, English and Arabic
  3. Adding another coach who speaks Hebrew, English and
    Arabic, who will meet the special needs of the children of the
    YMCA school.
  4. Adding educational contents about Jerusalem, Sports,
    brotherhood and co-existence.
    We fund the cost of a coach, and take care of clothing and
    sports equipment for the children.

Shalva Football School
The collaboration between Beitar Nordia and Shalva starts
its second year this year.
As part of the collaboration, there are two multi-age groups
(9 to 13) that contain a total of 25 girls and boys from
“Shalva” (mixed groups) who suffer from various disabilities
(autism, mental retardation, physical disabilities, post-
traumatic injuries and more).
The teams are coached as part of a once a week coaching
session on behalf of and funded by Beitar Nordia (former
Premier League and Beitar and Hapoel Jerusalem player),
which also provides the training uniforms and professional
equipment, while Shalva provides the hall where the activity
takes place.

During the training, which takes place once a week, the children
practice the basics of mini-football.
Along with the enjoyment of the game and healthy sports
activities that improve motor abilities, the main goals of the activity
are social formation, strengthening self-confidence and creating a
sense of ability.

It is therefore a sports support program which has a contribution to
improve the communication and physical functioning of the
trainees as well as to their mental state.

We are interested in expanding our activities with
Shalva with the following steps:

  1. Funding the salaries of additional coaches with a
    professional approach suitable for special populations in
    order to increase the number of groups.
  2. Expanding the activity from one training session to two a
    week and even beyond.
  3. Financing experiential activities outside the Shalva complex –
    cooperation with other institutions (requires transportation,
    lunch, etc.), organized tournaments, etc.
  4. Financing enrichment activities within the institution
    alongside training – outdoor lectures, meetings with leading
    athletes who are role models, etc.

The Gilo Football School
The Beitar Nordia Jerusalem football school in Gilo neighborhood
is operating for the fourth year in cooperation with the Gilo
Community Center. The training takes place on a synthetic grass
field suitable for mini-soccer and is intended for ages
(חסר פה במקור)
In the first year of the collaboration, 60 children enrolled in the
activity. This number gradually grew to a peak last year of 150
children divided into eight groups: grades one through six, a group
of girls who began their second year, and for the first time a group
of kindergarten children.
The last two trained once a week while the others twice a week.
Along with acquiring the basics of football, great emphasis is
placed during and after training on maintaining the values of
friendship and sportsmanship, determination alongside decency,
personal and gender(?) empowerment, and alongside all this,
emphasis is placed on the importance of investing in studies.

Among the members of the groups are also children from low-
income families who pay a subsidized price for the activity.
This year, in the wake of the Corona crisis, activity resumed late
and with fewer trainees than last year, but lasted only three weeks
before being discontinued again, and as of this writing it is still
disabled. (מקווה שכבר חזר, צריך לבדוק)
We are interested in expanding the activity in the
following ways:

  1. Increasing the training staff, which currently has only three
    coaches. Respectively it will be possible to expand the
    number of groups as well as improve the quality of training.
  2. Periodic lectures: Lecturer on nutrition, lectures by senior
    athletes who are inspiring etc.
  3. Increasing the number of weekly meetings.
  4. Creating major events with the participation of students from
    other schools and groups in the youth department, in order to
    empower the children, to give a sense of achievement as
    well as the recognition of additional and diverse populations
    in Jerusalem. All this out of respect for brotherhood and
    sporting values.

Future Project – depends on fund raising.
A Look at Education

A learning, educational and emotional package for the
children of the youth department of Beitar Nordia Jerusalem.
The youth department of Beitar Nordia Jerusalem operates
educational, sportsmanlike and value activities to about 200
children from Jerusalem (in addition to the football schools)
The children of the youth department come to sports and
educational activities within the association about four times a
week. The association serves families and children from all across
the city and all populations (including weakened populations) from
the value idea of combining the cultural, religious, national and
political diversity from which the city of Jerusalem is composed to

a human mosaic, living in coexistence and respect for all the
different cultures and religions that make up Jerusalem.
The activities of the youth department use sports in general and
football in particular as a bridge that connects people and cultures,
with the aim of building a better common future for the city of
Jerusalem and its residents.
From a worldview that places education and training at the center,
the coaches of the youth department of Beitar Nordia Jerusalem
are in constant contact with the teachers and the schools.

Rationale of the project
Since football and sports occupy a significant share of the world of
the children who come to the association’s activities, we want to
harness the sporting practice and the influence of coaches on the
department’s children, in order to influence and assist children in
other areas and especially in reducing educational gaps,
promoting the educational aspect in every girl and boy and
providing an emotional response to problems and pressures that
arise from the children and do not find a solution.
This is based on the concept of holistic education and the belief
that all the edges that surround the child and help him / her: the
family, school and sports activities must be tied and make sure
that everyone works collaboratively for the child’s well-being.
Hence, we seek to add to our activities a model of
complementary educational, emotional and learning activities.
In the first stage, we want to pilot the project in one of our training
grounds (“Mabat”). It is possible that after we gain experience and
learn, we will want to expand the project to additional training
grounds where the association’s activities take place.

“Mabat” training ground
The Beitar Nordia Jerusalem youth department teams train at the
“Mabat” field four times a week.
Usually, 4 groups of children aged 8-13 train on the field

Envelope plan:

  • The association will rent study rooms and ancillary services
    from ORT Pelech High School, which is located close to the
    training ground.
  • On days when the children are practicing at the “Mabat”
    training ground, they will arrive at ORT Pelech about an hour
    and a half before training.
  • There, the project manager and instructors (students) will be
    waiting for them.
  • Each child will receive a nutritious meal, according to a menu
    that will be coordinated and approved with the director of the
    youth department of Beitar Nordia Jerusalem, Mr. Mano
  • After the meal, the children will receive help with homework
    and help with preparing for school exams.
  • The project manager will also be responsible for monitoring
    the children’s emotional state, conducting group
    conversations and individual conversations with the
    department’s children, in order to also take care of the
    children’s sense of self-confidence, personal security and
  • The project manager will be in contact with the teachers and
    the schools, and the children’s achievements and their
    general condition in the classroom and at school will be
    constantly monitored, from a holistic perspective of the child.
  • In preparation for Memorial Days and important days in the
    calendar – a value-educational activity will be held.
  • In preparation for the holidays, the project manager will
    organize volunteer days for the department’s groups based
    on the idea of mutual guarantee, helping others and the
    piece that giving and volunteering empower the giver as well.